WHAT IS WHEY PROTEIN?
Whey is a high quality protein powder that's rich in amino acids and Branched Chain Amino Acids (BCAAs). It comes from milk and is a by-product of the cheese making process. It has a naturally creamy texture and is the best tasting protein.
Whey protein is fast digesting and easily absorbed by the gut. It's highly nutritious and, coupled with its concentrated amino acid profile, is one of the most beneficial dietary sources of protein for muscle growth and repair - especially for pre and post exercise.
Our whey is the most popular supplement choice for athletes, fitness models, bodybuilders, and those wanting to lose weight or just add more protein to their diet.
BEST WHEY PROTEIN NZ
We believe that the best whey protein is made here in New Zealand (NZ). The quality of the milk that cows produce is related to the environment and their diet, and NZ has a temperate climate which allows natural grazing all year round. The dairy cows that produce the milk used to create this product are naturally grass fed and not factory farmed.
Cows that consume a grass fed diet produce milk with significantly more omega-3 fatty acids than grain fed cows. In fact, natural pasture fed cows produce milk with nearly twice as much omega-3 than their counterpart, with a ratio of omega-3 vs omega-6 around 1:1. This may be another benefit as diets high in omega-3 are believed to support heart and immune system health. Grass fed cows have milk that's also richer in vitamin E and beta-carotene.
New Zealand is the largest dairy exporter in the world and NZ has strict standards to protect the integrity of its dairy industry. The NZ government has rigorous testing and quality standards for milk production, and antibiotics and hormones are managed carefully against being in the milk that is used to create this product.
For these reasons New Zealand milk is often referred to as being the "cleanest in the world".
WHEY PROTEIN BENEFITS
Powerful Muscle Builder
Whey is a complete protein with a concentrated amino acid profile and high amounts of branched chain amino acids that the body cannot produce and must be supplied from the foods we consume.
Amino acids are the building blocks of protein and muscle tissue, more commonly referred to as the 'building blocks of life'. Whey contains all 21 amino acids and also has higher levels of leucine than other protein powders. Leucine is one of the three branched chain amino acids and is primarily involved in muscle protein synthesis. Studies have shown it to be the most anabolic (growth promoting) amino acid for muscle growth and recovery.
Leucine also contributes to the regular of blood sugar levels, growth hormone production and wound healing.
Benefits whey protein may have for performance:
• Increased lean muscle mass
• Improved muscle repair and faster recovery
• Reduced break down of muscle during exercise
• Increased metabolic rate
Beneficial Nutrients
Whey is composed of several bioactive fractions including glycomacropeptide, β-lactoglobulin, α-lactalbumin and lactoferrin. These have health benefits against cancer, infection and inflammation.
Antioxidant Defense
Glutathione is a natural defensive antioxidant that the body produces from several other amino acids, especially cysteine. Whey protein is high in cysteine and studies have shown a relationship between whey and increased glutathione levels.
Blood Pressure
Various studies have found relationships between reduction in blood pressure and the consumption of dairy products.
DIGESTIBILITY
Protein digestibility is a measure of the proportion of protein that is absorbed by the body. Whey protein scores 100% on this scale.
Biological value is a measure of the proportion of absorbed protein that's retained for growth and maintenance. Whey scores 104 on this scale.
The Protein Digestibility-Corrected Amino Acid Score (PDCAAS) is a rating that determines the bioavailibility of a protein. The maximum score is 1.0. Whey technically scores 1.0 because traditionally protein quality was measured against milk, which scored 1.0. Though the scale only goes up to 1.0, realistically whey may be up to 1.21, which is the highest of all protein sources.
GOOD FOR WEIGHT LOSS
High protein diets can help people to lose weight and keep it off as consuming protein can help to preserve muscle mass, increase metabolism (by gaining muscle, in turn burning more calories), and help control blood sugar levels.
Consuming protein can help you to feel full for longer and may help to curb sugar cravings.
Whey protein in particular has been shown to be effective for increasing muscle mass and reducing fat levels.
WHEY PROTEIN SIDE EFFECTS
Whey is generally well tolerated, but it is a milk product and contains lactose, so those with milk and/or lactose intolerances should avoid this product.
Vegans should avoid this product.
OUR VERDICT
Whey protein concentrate is a powerful muscle building protein powder. It's absorbed rapidly and helps to replenish muscle and maximise recovery by delivering concentrated levels of amino acids to the body. It surpasses other proteins for bioavailability and is the best for those wanting to gain muscle or lose fat.
Overall it's the best value too, so is our #1 recommended choice for most people (unless vegan or avoiding milk).
Please note that this product is processed in a facility that also handles egg, soy, peanut, and gluten ingredients.
