Who We Are


Solid Strength Equipment has been supplying premium fitness equipment and accessories to gyms and fitness enthusiasts across New Zealand since 2009.
Founded by Paul Davies — owner of CrossFit Birkenhead, the third-ever CrossFit affiliate in New Zealand — Solid Strength Equipment grew out of a desire to provide CFB members with durable, high-quality equipment in daily workouts. It quickly became clear that gyms across the country shared this need — and today, we're a small-yet-passionate team of five, including Paul, an operations and logistics manager, an equipment rep, a graphic designer and brand manager, and a writer.
We work day in and day out to ensure that Solid Strength Equipment is able to provide commercial-quality gear at affordable prices for the vast network of customers who make up the SSE community — including CrossFit affiliates, weightlifting and powerlifting clubs, commercial fitness centres, schools, corporates, military organisations, and home gyms.
We test all our products at CrossFit Birkenhead before making them available to SSE customers across New Zealand, ensuring that we're providing the level of quality we hold ourselves to and that customers have come to expect from us. Much of our original equipment is still going strong at CFB after 12 years of commercial use, so you can rest assured it's built to take whatever you throw at it!
We pride ourselves on warm and efficient customer service that reflects the respect we have for our community, as well as on the constant improvement and evolution of our product offering so we can best cater to their needs.
We work primarily out of our warehouse in Birkdale on Auckland's North Shore and are more than happy to answer any questions you might have or to help you find the right equipment for your particular setup. Please get in touch here for anything you might need — and thank you for choosing Solid Strength Equipment!


Auckland University
Club Physical Kaitaia
CrossFit 3110
CrossFit 4010
CrossFit Auckland
CrossFit Birkenhead
CrossFit Blenheim
CrossFit Central Wellington
CrossFit Christchurch
CrossFit Corpore Sano
CrossFit Daedalus [MXPT]
CrossFit Dunedin
CrossFit East Tamaki
CrossFit Gore
CrossFit Hibiscus Coast
CrossFit Kapiti
CrossFit Kawerau
CrossFit Kawerau
CrossFit Konka
CrossFit Maia
CrossFit Nelson
CrossFit Newmarket
CrossFit New Zealand
CrossFit North Harbour
CrossFit OFB
CrossFit Porirua
CrossFit Pukekohe
CrossFit Queenstown
CrossFit Te Rapa
CrossFit Waikato
CrossFit Waiuku
CrossFit Whanganui
Eastern Institute of Technology
Far North CrossFit
Formula Fit
Functional Strength CrossFit
Golds Gym Taupo
King's College
Les Mills Hamilton
Les Mills Takapuna
Miada Gym Otahuhu
Miada Gym Avondale
Mad CrossFit
Quattro CrossFit
Richard Bruce Fitness
Shane Cameron CrossFit
Southern Latitude
Sport North, Northland
Sports Park Hawkes Bay
Te Wananga O Aotearoa Mangere
WOF CrossFit Wellington
YMCA [all Auckland branches]
YMCA Hamilton
Zealous CrossFit