Who We Are

Auckland based. Nationwide reach.

It started on
the gym floor.

Solid Strength grew out of CrossFit Birkenhead and one simple need: equipment that stands up to daily training.

Founder Paul Davies owns CrossFit Birkenhead, the third CrossFit affiliate in New Zealand. Solid Strength has supplied gyms, clubs, schools and home training spaces across New Zealand since 2009. Today the range includes Goliath racks, rigs and benches.

A Solid Strength rack loaded with bumper plates, with kettlebells and a plyo box — Goliath rack, bumper plates and kettlebells from the Solid Strength range.

Since 2009Supplying New Zealand gyms, clubs, schools and homes
Gym-floor experienceEquipment tested at CrossFit Birkenhead
Birkdale warehouseStocked on Auckland’s North Shore, pickup by appointment
Nationwide deliveryEquipment supplied across New Zealand

Part of New Zealand’s
training community.

Some of the gyms, clubs, schools and organisations we have supplied.

Solid Strength rubber hex dumbbells on a storage rack — Solid Strength dumbbells and storage.

Used every day.
Built for real training.

Our connection to CrossFit Birkenhead gives us hands-on experience of equipment in a working gym. Testing and feedback from the gym floor help shape the range and the advice we give.

Whether you need one barbell or a complete fit-out, we’ll help you choose equipment for your space and the way you train.

Explore gym fit-outs →

From one rack
to a full floor.

From a single garage rack to a full commercial floor, we plan the layout and supply the equipment, with installation available in Auckland.

A Solid Strength home gym package: rack, barbell, plates, dumbbells, kettlebells, plyo box and air bike — A complete home gym package in the Solid Strength showroom.

Our story.

Solid Strength was founded by Paul Davies, owner of CrossFit Birkenhead, and has supplied New Zealand gyms since 2009. Our equipment is tested at CrossFit Birkenhead.

Today the range covers Goliath racks, rigs and benches, barbells, plates, dumbbells, conditioning equipment and flooring, all shipped from our warehouse in Birkdale on Auckland’s North Shore.

Our customers include CrossFit affiliates, strength clubs, schools, commercial and corporate gyms, and people building a gym at home. We help match the equipment to its intended use, available space and product-specific requirements.

Read the full story

Solid Strength Equipment has been supplying premium fitness equipment and accessories to gyms and fitness enthusiasts across New Zealand since 2009.

Founded by Paul Davies — owner of CrossFit Birkenhead, the third-ever CrossFit affiliate in New Zealand — Solid Strength Equipment grew out of a desire to provide CFB members with durable, high-quality equipment in daily workouts. It quickly became clear that gyms across the country shared this need — and today, we're a small-yet-passionate team of five, including Paul, an operations and logistics manager, an equipment rep, a graphic designer and brand manager, and a writer.

We work day in and day out to ensure that Solid Strength Equipment is able to provide commercial-quality gear at affordable prices for the vast network of customers who make up the SSE community — including CrossFit affiliates, weightlifting and powerlifting clubs, commercial fitness centres, schools, corporates, military organisations, and home gyms.

We test all our products at CrossFit Birkenhead before making them available to SSE customers across New Zealand, ensuring that we're providing the level of quality we hold ourselves to and that customers have come to expect from us. Much of our original equipment is still going strong at CFB after 12 years of commercial use, so you can rest assured it's built to take whatever you throw at it!

We pride ourselves on warm and efficient customer service that reflects the respect we have for our community, as well as on the constant improvement and evolution of our product offering so we can best cater to their needs.

We work primarily out of our warehouse in Birkdale on Auckland's North Shore and are more than happy to answer any questions you might have or to help you find the right equipment for your particular setup. Please get in touch here for anything you might need — and thank you for choosing Solid Strength Equipment!

Tell us what
you’re building.

Visit our Birkdale warehouse, talk through a fit-out or find the equipment for your next session.

Talk to our team Shop equipment →

Who We Are

It started onthe gym floor.

Part of New Zealand’straining community.

Used every day.Built for real training.

From one rackto a full floor.